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Over 1 Million customers have come to us for advice*

Our purpose

Let’s talk about it. We know – dying’s not our favourite topic of conversation either. But it’s a fact of life, and the tragic reality is that it sometimes happens much sooner than expected.

Over 1 Million customers have come to us for advice*

It’s about family

Every 20 minutes, a child in the UK loses a parent they depend on financially1. Getting life insurance can be one of the smartest things you could do to help financially protect your family.

Polly’s mission is to make this process as simple, quick, and. straightforward as possible, so you can cross one more thing off your
To Do list.


Because we believe that nobody should be worried about money when they’re dealing with the loss of a loved one.

Our trusted brands

We operate some of the most recognisable life insurance and protection brands in the UK. Through our innovative marketing and unique D2C (Direct-to-consumer) proposition, our message reaches over 1 million UK insurance consumers every single day.

Polly is part of
CLARK GROUP


We were shocked to discover how many families had no financial protection. And the more we looked at the insurance industry, the more we realised that very few Insurers were actually talking to mums and dads about the importance of life insurance. We knew something needed to change, so we started our business with the sole purpose of helping every family get the cover they need.