Let's face it, dying sucks. No-one likes to think about it, let alone talk about it. But that's precisely the problem...

Just for a second, imagine the emotional journey a child or partner would face if someone who they relied upon both emotionally and financially died.

Now imagine them facing the same problem, but with all the financial stress removed. How much easier would that emotional journey be?

Every 22 minutes, a child in the UK loses a parent who they depend on financially. But despite this, over 12% of UK Mums still have no life insurance to protect their family if the worst happened.

It was clear there was a problem, yet no-one was talking about it - so we launched Polly.

Polly is a free service that helps Mums find affordable family protection from some of the UK's largest insurers.

Our mission is to protect as many families a possible from the serious financial implications caused by the death of a loved one.

We believe this can be achieved by reaching out to as many Mums as possible and by providing a safe place for Mums to get quotes from vetted, FCA authorised brokers and insurers.

Since launching in 2015, we've helped over 50,000 UK Mums towards protecting their family with affordable life insurance. We've come a long way but there's still a lot of work to do, so we'd better hop to it!